Beauty Cosmetic Packaging: A Stunning Blend of Simplicity and Nature

An Elegant Package Design that Adds Beauty to Bathrooms

In this series package design, Azadeh Gholizadeh, the renowned designer, has created a collection of cosmetic packaging that combines simplicity, purity, and nature-inspired colors. The Beauty series aims to attract consumers who prioritize organic, healthy, and pure beauty products.

With a colorful pattern that references the purity found in nature, the Beauty cosmetic packaging stands out from the crowd. The use of natural colors, which are not reminiscent of chemical products, enhances the safety and peace of mind for consumers. Each package features a separate word of "beauty," and when set together, they form the complete word, creating a visually striking effect.

The unique properties of the Beauty cosmetic package series lie in its ability to cater to consumers who are increasingly concerned about the organic and natural aspects of their beauty products. By using environmentally friendly PET materials, the series not only showcases its commitment to sustainability but also provides a healthy feeling to consumers.

The technical specifications of the Beauty cosmetic packaging include dimensions of H: 17 cm, W: 8 cm, and D: 2 cm, with a volume ranging from 50ml to 200ml. The ergonomic design ensures ease of use and adds a touch of modernity and style to any bathroom.

Creating an elegant package design for cosmetic products is not common, but Azadeh Gholizadeh has successfully achieved this feat with the Beauty series. The decorative packages not only serve their functional purpose but also add beauty to bathrooms, elevating the overall aesthetic.

The Beauty cosmetic packaging project began in February 2018 in Tehran. Extensive online research was conducted to gather insights into cosmetic packaging, bottle designs, and the latest trends in the market. By understanding the competition and identifying the shortcomings of the category, the design process started with a solid foundation of knowledge.

One of the main challenges faced during the design process was standing out in a market saturated with natural skincare brands. To overcome this, the key elements of the design were simplicity, purity, and minimalism. These characteristics not only align with the founder's vision but also resonate with consumers seeking a sense of safety and clarity in their beauty products.

The Beauty cosmetic packaging series is not only visually appealing but also environmentally conscious. By using PET materials, the series demonstrates its commitment to sustainability and offers consumers a guilt-free choice. The colors, inspired by nature, further enhance the connection to the natural world.

Azadeh Gholizadeh's Beauty cosmetic packaging series has received recognition for its outstanding design. It was awarded the Bronze A' Design Award in the Packaging Design category in 2019. This prestigious award acknowledges designs that showcase creativity, resourcefulness, and technical expertise, contributing to improvements in quality of life.


Project Details and Credits

Project Designers: Azadeh Gholizadeh
Image Credits: Azadeh Gholizadeh
Project Team Members: Azadeh Gholizadeh
Project Name: Beauty
Project Client: Azadeh Gholizadeh


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